The purpose of this policy is to provide guidance on the recognition of revenue from transactions between different agencies within Orchestra. This policy is designed to ensure consistency, accuracy, and compliance with accounting standards and regulations. Intercompany revenue is defined as fees and commissions earned while servicing client work from another subsidiary of Orchestra.
Finance, Growth, and Operations have finalized a unified set of financial definitions and terms, aligned with industry standards and Orchestra’s needs. This consistency ensures accurate, comparable, and actionable reporting as we scale, while strengthening insights for decisions and investor discussions.
Lost Opportunities:
Losses are counted by opportunities where a client has told us we have lost. A client that hasn’t responded to us in over 3 months will be removed from the pipeline entirely and will not be calculated within the win rate.
“Pause in Service” vs. Churn:
If a client returns to Orchestra within 18 months, that is considered a “pause in service” rather than a lost client.
Parent-Child Relationships:
A parent-child relationship covers organizations sitting within a larger client. This is inclusive of things like:
Developer vs. building
Hotel group vs. individual property
Corporations vs. subsidiary
Colleges/universities vs. institute
A referral covers opportunities where we are contracting a separate entity via a referral from a current client. This is inclusive of things like:
VC vs. portco (similar to found x grantee)
Foundation vs. grantee (similarly to VC x portco)