Embedded Files
Overview
Overview
Orchestra’s marketing team works across the firm to build brand awareness among our target audiences (existing and potential clients, existing and potential employees, and key opinion leaders within our target industries), drive visibility and credibility for the full suite of capabilities we offer, and ultimately generate inbound leads for Orchestra. We will continue to populate the Intranet with new resources and assets, so check back as needs arise.
While primarily focused on the Orchestra brand, Marketing also supports the individual agencies under the umbrella with strategic oversight, brand guidelines, messaging, best practices, and ad hoc requests.
Marketing leads internal communications, collaborates on thought leadership with subject matter experts across the network (for both Orchestra-owned and outside channels), amplifies major client wins and awards, and builds external-facing case studies for integrated work.
Meet the Marketing Team
Meet the Marketing Team
Head of Marketing & Communications
Digital Content Manager
Marketing Operations Associate
Here are some ways to reach out to marketing
Here are some ways to reach out to marketing
marketingrequests@orchestraco.com
Includes all of Marketing
Receives internal marketing/content/PR requests from OpCos
This is a small combo of Growth, Ops, and MarOps
It is our "support" email for any questions or concerns that Orchestra have during rollout
Orchestra Social Media
Orchestra Social Media
Resources for Internal Communications
Resources for Internal Communications
First Chair
A monthly all-staff newsletter offering insights to make employees’ jobs easier, First Chair shares actionable information on Orchestra services, teams, and verticals; relevant industry news and trends; learning and development; and integrated client wins.
Working with Marketing on a First Chair section? Here’s our SOP for reference.
You can find all of our First Chair newsletters here.
All-Staff Emails:
Before sending an all-staff email to everyone@orchestraco.com, please reach out to Rachel Schwartz (rachel.schwartz@orchestraco.com), SVP of Culture, and Elizabeth Minton (elizabeth.minton@orchestraco.com), Head of Marketing and Communications, for review and approval. This prevents inbox overload and keeps communications aligned with company priorities.
Resources for External Communications
Resources for External Communications
Insights Page
Orchestra’s blog features a mix of cross-published content from our agency partners and original thought leadership from subject matter experts across the network.
If you’ve already been tapped to write a thought leadership piece for Orchestra Insights, access the Subject Matter Expert SOP for reference.
Interested in writing for the blog? Please review our Thought Leadership Request Form.
Resources for Orchestra Internal and External Content
Resources for Orchestra Internal and External Content
Orchestra Photography and Tone & Voice Guidelines:
Page updated
Report abuse