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Overview
Overview
Welcome to the Orchestra Product Hub!
This is your go-to space for learning about Orchestra's products. Here, you’ll find resources, one-pagers and training materials designed to help every team member understand the standalone products we offer to solve client challenges.
Our goal is to make it easy for anyone across Orchestra to discover what’s available, learn how to spot opportunities, and know who to call when a client’s need aligns with an Orchestra product. By centralizing our resources, we’re closing visibility gaps and building stronger connective tissue between services, so we can show up as one Orchestra, every time.
Discoverability Products: SEO & AEO (Prompt Fuel 360)
Discoverability Products: SEO & AEO (Prompt Fuel 360)
Discoverability is the new visibility. Orchestra’s expertise ensures our clients have a strong, consistent presence across both human and AI search.
Defining Discoverability
At Orchestra, “discoverability” is our umbrella term for the two connected disciplines that determine how and where brands show up in search: Search Engine Optimization (SEO) and Answer Engine Optimization (AEO). Together, they help clients get found, cited and trusted across both traditional and AI-powered discovery.
Why It Matters
Search behavior is changing fast. Traditional SEO remains foundational, helping brands earn visibility in search rankings through keyword strategy, technical optimization and content authority. But as answer engines like ChatGPT, Gemini and Perplexity become primary ways people find information, AEO has emerged as the next frontier. AEO ensures that when someone asks an AI a question, our client’s brand is part of the answer.
Orchestra’s Expertise
SEO
At Orchestra, we pair SEO and AEO, bridging technical credibility with communications expertise, to build discoverability programs that influence how both search engines and AI systems understand and describe a brand.
Our SEO capabilities include:
Full-stack technical audits, site architecture optimization and structured data implementation.
Keyword and intent research grounded in audience behavior.
Content and backlink strategies that strengthen topical authority and search performance.
Related resource:
Contact:
Jeff Jensen, Message Lab @ Orchestra - jeff.jensen@orchestraco.com
AEO
Our AEO capabilities go beyond traditional optimization to shape what AI engines say about our clients:
Integrated earned + owned strategies that build credibility across the sources AI engines trust most.
Storylines, messaging, and media outreach designed to show up in AI-generated answers.
Technical structuring—schema, FAQs, and conversational prompts—to make content easier for AI to crawl, understand and reuse.
Continuous measurement through prompt testing and visibility tracking to monitor how the brand performs in AI search results.
Related resources:
Case study: From Search to Sales: How Orchestra helped OneSpan win in AEO
Internal training resource: How to Talk to Your Client about AEO (pdf)
Client one-pagers:
Contact:
AEO Task Force - aeo@orchestraco.com
Discovery Products
Discovery Products
Discovery Products create the strongest strategic foundation possible for client work. Two such complementary products are Story Crafting and Story-Market Fit, which together ensure every program starts with a clear, differentiated narrative and a data-backed understanding of where that story fits in the market and how it connects to key audiences.
Story Crafting
Helps clients find and shape their brand’s story into a clear, compelling narrative that answers four key questions: why they matter, why now, how they’re different, and how they connect on a human level.
👉 Download the one-pager to learn how this process creates clarity, alignment and a strong messaging foundation for every communications and marketing strategy.
Contact: Samantha McGarry, EVP of Story Crafting, Inkhouse - samantha@inkhouse.com
Story Crafting.pdfStory-Market Fit
A strategic discovery process that uses research and data insights to identify the market white space for a client’s brand, product or point of view. It’s powerful on its own, and even more effective when paired with Story Crafting.
👉 View the slide to see how Story-Market Fit helps position brands to stand out in crowded markets and drive measurable business outcomes.
Contact: Tyler Moss, SVP, Strategy & Insights, MessageLab @ Orchestra - tyler.moss@orchestraco.com
Story-Market Fit.pdfPage updated
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