Backstage Pass: Orchestrating Strategy

March 31, 2026

Resources:

• Deck

• Recording

Presenters: 

• Dara Cothran, EVP of Brand Strategy

What we covered:

• How Brand Strategy and North Star Strategy support orchestration and integrated work

• What the Brand Strategy team does at Orchestra, what we offer, and when to involve it

• How to ask better questions when you receive a brief or hear early client signals

• How to triangulate brand, audience, and context into a clear strategic opportunity

• How to write opportunity statements and strategic imperatives that teams can execute

• How to translate strategy into starter tactics across channels, without skipping the thinking

• When and how to loop in Brand Strategy early through #client-desk or directly with Dara

Backstage Pass: Paid Media as Growth Engine

February 5, 2026

Resources:

• Deck

• Recording

Presenters: 

• Bianca Garcia

What we covered:

• How paid media drives growth, sharpens storytelling, and expands what’s possible for our clients

• How paid works at Orchestra and how it strengthens our collective impact

• How audience-first, platform-agnostic paid strategy drives measurable results

• What multi-channel planning and buying really looks like (social, search, video/CTV, programmatic, streaming, OOH, and more)

• How paid insights fuel stronger earned and owned storytelling

• When and how to spot opportunities to introduce paid into client work

• How targeting, budgets, optimization, and performance measurement actually work

• Why Orchestra’s integrated model is a real competitive advantage

Backstage Pass: Cracking the Code on Answer Engine Optimization

December 3, 2025

Resources:

• Recording

• Deck

• Additional Resources

• Client Referral Form

Panelists: 

• Tiffany Darmetko, Managing Director, Inkhouse

• Ben Worthen, Chief Product Officer, Orchestra

• Erica Mayyasi, President, Small Girls PR

What we covered:

• What AEO actually is

• How client teams can boost brand visibility

• Real examples of how AI decides what to cite

• Our work with OneSpan

Backstage Pass: The Science and Art of Story Crafting

October 16, 2025

Resources:

• Recording

• Deck

Panelists: 

• Samantha McGarry, Inkhouse's EVP

• Tyler Moss, Message Lab at Orchestra's SVP of strategy and insights

What we covered:

• A framework for uncovering and shaping a brand’s story into a clear, compelling narrative.

• Insight into how to answer four essential questions: Why you matter, why now, how you’re different, and how you connect on a human level.

• Examples of how data and research fuel smarter, more resonant storytelling.

• An understanding of how Story Crafting strengthens client relationships and positions Orchestra as a strategic thought partner from the start.

Backstage Pass: What the political landscape could mean for your clients

October 1, 2025

Resources:

• Deck

• Recording

Panelists: 

• Nichola Page (Senior Vice President, BerlinRosen)

• Brad Williamson (Vice President, Glen Echo Group)

• Will Devine (Senior Associate, Civitas Public Affairs)

What we covered:

• How Orchestra Public Affairs helps clients spot risks and opportunities tied to what’s happening in Washington and state governments nationwide.

• An overview of policy and regulatory changes coming out of DC that could affect consumer products, health care, AI, food systems and other relevant client industries.

• Tips on how to identify a client who could benefit from public affairs support and how to best assist them. 

Orchestra Lunch & Learn: Growing an Integrated Account

February 27, 2025

Resources:

• Deck

• Recording

Panelists: 

• Tess VandenDolder (Executive Vice President and Head of Higher Education at Orchestra)

• Andrew Friedman (Managing Director and Head of Crisis at Orchestra)

• Tyler Moss (SVP, Strategy & Insights at Orchestra)

What we covered:

• How and why we expanded our services for Dartmouth – from crisis and public affairs to content and paid media

• Key inflection points that shaped our integrated approach.

• Lessons from the Dartmouth case study –what worked, what we learned, and how these insights can be applied to other accounts. 

Orchestra Lunch & Learn: Analytics & Insights

January 23, 2025

Resources:

• Deck

• Recording

Panelists: 

• Trisha Pascale (Head of Analytics & Insights at Orchestra)

• Ben Worthen (Chief Product Officer at Orchestra)

• Ali Weltman (Vice President at Derris)

• Jeff Jensen (Director of Growth at Message Lab)

• Lauren DePoint (Director of Analytics & Insights at MLO)

• Tyler Moss (Director of Strategy & Insights at MLO)

What we covered:

• A conversation about the role of analytics & insights in staying ahead in a competitive landscape

• Discover how teams are leveraging analytics for personalized activations and measurable impact

• A look at examples of data-driven strategies in action

Orchestra Lunch & Learn: Changing Political Landscape

December 13, 2024

Facilitated by:

• Moderator: Founder Maura Corbett of Glen Echo Group 

• Panelists: 

  • Matt Tepper, Executive Vice President at BerlinRosen

  • James Dozier, Principal at Civitas Public Affairs Group

  • Davey McKissick, Vice President at Glen Echo Group 

Ready to make sense of the changing political landscape? Watch this engaging session where we broke down what's happening now, what could change in the future and what it all means for our clients. Our colleagues discussed possible policy changes under the new administration, including:

• Their potential impact on our clients

• Proactive steps you can take now to prepare for these changes

• Resources and support you can provide to clients during this transition 

Orchestra Lunch & Learn: Influencer & Paid Media 

October 17, 2024

Facilitated by:

• Influencer Strategy - led by Derris’ Molly Soloff & Jackie Trenkle; and 

• Paid Media - led by BerlinRosen’s Kelly Vingelis

Want to learn about influencer strategy and when it makes sense for clients? How to use paid media to elevate our clients’ issues? We know that many of you are eager to learn more about all the services we can offer clients. So we’re excited to launch the first of an upcoming Orchestra Capabilities Lunch & Learn series.